“The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.”
Hunter S. Thompson
The Journey Begins
Three years ago I was working at a medical staffing company in New Hampshire. I was living with my girlfriend at the time and had just graduated college with a degree in journalism. Life was easy, business was good, and I had money.
Everything changed when I decided to move to Los Angeles to pursue a career in the music business. I lost my girlfriend, I was stuck bussing tables for rich assholes in Beverly Hills, and was desperately searching for a way into the music business.
My name is Lucas Flood and I’m the Creative Coordinator of In Flight Music Group. That probably means nothing to you right now, but the plan is that someday it will.
Matt asked me to start a blog series for Indie Rock Inc. detailing my experiences as a young entrepreneur in the music business, and I think after a year and a half of saying to myself “how could this possibly be real life,” now is the perfect time to do so.
I want to give you an inside look at a developing entertainment company by updating you every month with ups, downs, wins, losses, obstacles, and solutions.
We have been sued, our accounts have been hacked, we have been fucked over by musicians, managers, and landlords, but somehow we have consistently found ways to maneuver and push onward, which is something I’m sure you can relate to if you’re just starting out as well.
Honestly, I wish I could’ve read something like this three years ago when I was living a comfortable life in New Hampshire…maybe I would’ve had a more realistic vision of the music business and could have been better prepared for what it was going to throw my way.